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        The Demi Effect is more than a shoetique but an affordable, lavish shoe brand that empower women to be confident in their skin while being Bold, Trendy & Chic in high fashion shoes. The owner, DemetriaNicole, thrives off of customer satification and what the community needs/wants. She values open dialogue, being accessible, and paying it forward and she enforces this same core faith within the shoetique.

        With her expertise in the Social Work field, she utilizes color theory when identifying the best women products to add to the inventory. With every shoe selected, the colors endorse a group of emotions to strengthen the female's mindset of oneself. Each product is hand selected by the owner and accommendate all women, regardless of size and race.

        DemetriaNicole's ultimate goal is to support and empower women to engage in self-care, self-love and self-enhancement. Doing so, by delievering a message that regardless of what is going on, your attitude, your mood, can all be transformed simply by the shoes you wear.  

        Shoes might be esstential but The Demi Effect Shoetique promotes QUALITY and COMFORT. We are “The bouchée effect of all shoes!”- its just the Demi Brand way.